Word of Mouth Marketing Builds a Foundation

Posted on August 14, 2008 by Kate Bladow

Hamster Dance. Star Wars Kid. All Your Base Are Belong To Us. All went viral and were viewed by millions. But as it turns out, going viral might not be all that it is cracked up to be. You do get the immediate fame, but your site, project, or product may not gain a lasting following according to The Word of Mouth Manual - Volume II from Dave Balter. You would do better building a community of loyal followers even if it takes longer.

Dave has a few other nuggets to share.

  • People have a list of about 40 products and services that they are willing to talk about.
  • Word of mouth is not about the big influencers but normal people who influence their smaller networks.
  • Organizations engaged in word of mouth marketing need to recognize that it is a conversation and have to be ready to listen to what comes back.
  • Don't just jump in. Word of mouth takes planning. (Dave used a couple of great examples - Ghost Busters and the Coney Island hot dog eating contest.) - K
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