In Tough Economy, Lower Income Mobile Consumers Turn to iPhone
comScore, Inc. recently released a report that for the first time shows the demographics of iPhone owners. It reveals that "while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income." Specifically, the report indicates that "iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year." As we've suggested in the past, mobile technology has enormous potential for delivering legal information and advice to low and moderate-income individuals. -M
