Pew Releases Report on Adults and Social Networks

Posted on January 15, 2009 by technola

Pew Research Center's Internet & American Life Project released a new report yesterday entitled "Adults and Social Network Websites," which explores how adults are using social networking sites like Facebook, LinkedIn and MySpace.  Findings include:


  • Adult internet users with a profile on a social network site have quadrupled in the last four years;

  • Although the percentage of teens using social networks is higher, adults still make up the majority of social network users; and

  • Younger adults are far more likely to use social networks than older adults.


The full report is available here. -M

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Technola - February 2, 2009 5:55 PM
... If you need to catch-up, here are our readers' favorite posts from the month: ...
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scaccesstojustice - January 16, 2009 4:17 PM

Thanks. This may not seem important off the top, but if we're trying to reach a large audience, it is definitely a low-cost means to do so. Something to consider for marketing and education initiatives. -RFW

Eva - January 17, 2009 3:43 PM

What's interesting here, too, is that it's the lower income households that have higher adoption - 45% for households under $30K, with a progression down to 31% for $75K or more. Adoption seems to be slightly higher in those with no high school degree, and higher among Blacks and Hispanics, too.

Of course, now I want to know who is in these households? Are the under $30K single people without kids? College students?

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