YouTube now lets nonprofit organizations that are part of its Nonprofit Program include a call-to-action on their videos, like the one seen in the image from the charity: water video below. (Full video available on YouTube.)
|Example of YouTube Call To Action|
This tool lets nonprofits ask people to act on what they are seeing, such as asking them to make a donation. Both idealist.org's post "YouTube's New 'Call to Action'" and Frogloop's post "YouTube Adds Call To Action Tool For Nonprofit Videos" discuss using this tool for fundraising.
However, this tool may have other interesting applications for legal aid and pro bono programs. For instance, in the video "Filing a Pro Se Answer to a Lawsuit," Arkansas Legal Services Partnership could point people to additional legal information, send them to an online application for legal aid, or direct them to online automated documents that help them fill out the answer. Alternatively, a pro bono program might use the tool to recruit new volunteer attorneys. For example, videos, like this video from Weil Gotshal Pro Bono Program, could include a link to the National Pro Bono Opportunities Guide.
Is your program one of the many legal aid programs on YouTube? Are you using a call to action yet? If so, how are you using it and what do you think of it so far? - K