Nonprofit Social Networking Survey Report Released
The Nonprofit Technology Network (NTEN), Common Knowledge, and ThePort Network, Inc. have just released the Nonprofit Social Network Survey Report, which is based on a survey of 929 nonprofits conducted in March 2009. Highlights include:
- 74.1% of respondents have a presence on Facebook, the most popular social network among nonprofits;
- 31% of nonprofits have one or more social networking communities on their own web site;
- 80% of respondents said that they commit at least one-quarter of a staff position to social networking; and
- For the most part, social networks have not proven to be effective at fundraising (see the recent Washington Post article on this topic).
The full report can be downloaded here. [Note that downloading the report requires you provide your name, organization and email address.] -M