2009 eNonprofit Benchmarks Study

Posted on May 18, 2009 by Matthew Burnett

M+R Strategic Services and the Nonprofit Technology Network recently released the 2009 eNonprofit Benchmarks Study, which analyzes online messaging, fundraising, and advocacy metrics from 32 leading nonprofits. Benchmarks, which are broken down by sector (including civil/legal rights), include open rates, click-through, response rates, attrition, page conversion rates, online giving, average gift size and monthly giving, among others. The study also includes a handy reference sheet with key benchmarks. -M

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