Want to Be a Guest Blogger?

Do you want to blog but don’t know if you are able to make the time commitment? Or do you want to attract more readers to your new blog? Maybe you should try guest blogging.

Guest blogging is a common practice in the blogosphere. When guest blogging, you post an article on someone else’s blog or someone else posts an article on yours. Either way, the idea is to expose readers to new ideas and gain a few more readers for your blog.

Before you offer to guest blog on someone’s site or ask someone to guest blog on yours, read the other person’s blog. Start out by writing thoughtful comments on his or her blog. This should make the blogger notice you. After all, it’s Foley’s First Rule of Building a Relationship with a Blogger:

"The key to a blogger's heart is comments. Never forget that PR or anyone interested in getting blog coverage."

(If commenting doesn’t work, use Foley’s Second and Third Rules, too.)

Once you’ve started to build rapport with a blogger, reach out and see if the blogger is interested. You want to have a few topics to suggest that are appealing and relevant. For example, you wouldn’t offer to blog about Michigan’s new technology project on the TRLA Press Center. However, you might approach Taxgirl or another tax law blogger about contributing posts on low-income tax issues or tax resources for the public. (But this might even be off-base for some tax law blogs. That’s why you need to do your research first.)

For more information about guest blogging, read “How to be a Good Guest Blogger” and ProBlogger’s other articles about guest blogging, which describe what you’ll be expected to do.

Are you ready to try guest blogging now? Two law blogs recently announced that they are looking for guest bloggers: Legal Blog Watch and Law Librarian Blog. - K

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