My second session, Your Blog Is Great, Get People to Know About It, covered enough information to fill an entire track. Since I can't explain the topic well in a short post, I've found good articles that cover the two main points: search engine optimization and social media and network sites.
Search Engine Optimization
- Search Engine Optimization 101 from MarketLeap. A series of articles about the core concepts around search engine optimization (SEO). (Courtesy of the Pro Bono Net SWEB Support site, which has a great section on Search Engines and marketing, but you have to be a member to access it.)
- 5 Quick Steps to Better SEO and 5 More Quick Steps to Better SEO. Two blog posts from Allyson Kapin and Jarrod Seltzer on care2's frogloop blog.
Social Media and Network Sites
- Using Online Social Networks to Build Buzz, Community & Support for Your Cause. Slides from a presentation by Jonathan Colman, Scott Goodstein, and Heather Holdridge.
- How to Show Your Soul and Engage Users on Twitter from TwiTip.
A few resources to try to cover the large amounts of content covered in the this session. Definitely topics that need more attention in the future. - K