Loosen Up and Let the Conversations Happen

How do you use social network sites without negatively impacting your privacy or reputation? What is the return on investment (ROI) for you or your organization? Is it just a waste of time? Not knowing the answers to these questions can be unsettling, and often, an organization's first reaction is to avoid social networking and prevent staff from using these sites at work. (In fact, 45 percent of law firms block access to social network sites.) But before your organization takes that step, I suggest that you consider whether tight corporate social media policies help or hinder. - K

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