Non-Profit Organization Websites: Increasing Donations and Volunteering
Jakob Nielsen wrote an interesting piece for his Alertbox feature this week that shares some data from a study of 60 nonprofit websites. The findings suggest that completing the donation process on nonprofit websites took users 7% more time on average than it took to complete an e-commerce checkout process, that making non-monetary donations is difficult, and that people don’t use social networking tools to research non-profits or make donations. There’s good news, however, for those in the legal aid community who use the web to recruit pro bono attorneys: users gave a “stellar rating” for finding how to volunteer at a nonprofit organization. –M
