So you've been put in charge of a web site design project, but you don't know a PNG from a GIF image, and your mother still tells you that your outfits don't match. Where do you turn? If you are looking for a quick read, I would recommend Jason Beaird's book, The Principles of Beautiful Web Design.
I happened upon this book while scanning the list of authors giving technical book readings at South by Southwest Interactive. Since I was looking for a book on "good" design and figured that someone willing to get up and give a book reading in front of techies must have something pretty interesting to say, I ordered it from trusty Amazon.
Overall, I was pretty pleased with my purchase. Jason gives a quick overview of web design principles without assuming that the reader has a lot of technical knowledge. In five short chapters, he quickly covers the basics - layout and composition, color, texture, typography, and imagery. And along the way, he develops a simple example to show the reader how to put it all together. For me, this book had two highlights. First of all, the chapter on imagery was amazing. I've played around with Photoshop and GIMP, but I've never gone much beyond the basic tools. Jason's examples have encouraged me to stretch beyond my comfort zone and have given me enough information so that I should be able to replicate some of his techniques. The second nugget was when Jason pointed out two free web tools: the WellStyled Color Scheme Generator, which helps pick out color palettes, and the Colour Contrast Check, which checks to see if foreground and background colors provide enough of a contrast.
Before you run out and buy/borrow this book, a couple words of caution:
- This book is for beginning designers. If you have been exposed to a lot of color theory or have done a lot of graphic design or page layout, much of this book will be a review.
- This book won't teach you HTML or CSS.
So now, budding web designers, go, read, and learn. - K