Loosen Up and Let the Conversations Happen

How do you use social network sites without negatively impacting your privacy or reputation? What is the return on investment (ROI) for you or your organization? Is it just a waste of time? Not knowing the answers to these questions can be unsettling, and often, an organization's first reaction is to avoid social networking and prevent staff from using these sites at work. (In fact, 45 percent of law firms block access to social network sites.) But before your organization takes that step, I suggest that you consider whether tight corporate social media policies help or hinder. - K

Community Building Advice from Sun

AMEN! RT @emzee All the greatest social media strategy, tactics, tech, etc. don't matter if an org doesn't want to interact w/ customers
A Bit of Advice from Sun

Sun's employees know a lot about community building and social networking. They support blogs, wikis, and forums with millions of members. They participate on LinkedIn and Twitter. Sun as an organization had a social media policy, Sun Guidelines for Public Discourse, since about 2004 before most people knew they might need one. So I'm not surprised, and am very grateful, that its employees also pass on bits of wisdom to the rest of us. - K